By Abimbola Salami
Business tourism or business travel is a more limited and focused subset of regular tourism, during business tourism (travelling) individuals are still working and being paid but are doing so away from both their workplace and home. Travel and Tourism are when people travel away from where they live for reasons of business, leisure or recreation for some time before going back to where they came from or where they are coming from. Tourist companies promote the interests of the travel industry itself, they are businesses that help to connect customers with travel and tourism products and organizations that provide either practical support or logistical assistance for tourists and travellers. There are many things you can do as a travel lover and they are;
A travel agency is a private retailer or public service that provides travel and tourism-related services to the general public on behalf of accommodation or travel suppliers. Travel agencies can provide the following;
Travel agencies can also serve as a general sales agent for airlines that do not have offices in a specific region as a travel agency’s main function is to act as an agent, selling travel products, and suppliers on behalf of a supplier. They do not keep inventory at hand unless they have pre-booked hotel rooms or cabins on a cruise ship for a group travel event such as weddings, honeymoon, or other group events. Tourism comprises the activities the person travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, businesses and other purposes.
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It is very important that you get the travelling agency training before thinking of starting your company and that is why IATA certified institutions provide good training and the opportunity to get an official license for your business. Most travel agencies make their money through commission as airlines and hotels would pay agencies a certain fee for utilizing their companies, as a result of booking online travel agencies have been forced to adapt focusing less on simple bookings and more on navigating complex itineraries and the legalities of travelling in specific regions and countries. They have shifted to charging flat rates for booking and hourly rates for consulting services related to planning travels and navigating legalities. There are different kinds of speciality in the travel industry and they are;
The types of a travel agent are;
Services offered by travel agencies include;
Business funding is the act of providing resources such as time, money and effort to finance a company and its projects. It can be a crucial practice especially if your tour and travel activity requires substantial upfront costs or if you run into financial trouble. There are different sources of funding for travel and tourism business which would be stated below and they are;
Business funding is essential for starting and growing your tour or activity.
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When you are starting a business or looking for means to expand your current business, a business plan is an important tool which would guide you and help you make the right decisions as it is a roadmap to success, it provides greater clarity on all aspects of your business. The purpose of a business plan is to help form a strategy for starting your business and it also provides insight on steps to be taken, resources required for achieving your business goals and timeline of anticipated results. A business plan should be updated annually as a way to guide growth and navigate the expansion into new markets. Your plan should include objectives for hiring new employees, market analysis, financial projections and potential investors as the objectives should indicate how they would help your business prosper and grow. A good and well-written business plan would help you with the following;
The contents of a business plan are:
1.0 Executive summary, it should include
2.0 Company Summary.
4.0 Market Analysis Summary.
5.0 Strategy and Implementation Summary.
6.0 Management Summary.
7.0 Financial Plan.
Your travel agency is illegal if it is not registered with the Nigeria Civil Aviation Authority (NCCA), registration of Travel Agency in Nigeria is a must by any Travel Agent carrying on business in Nigeria as it is the violation of the Nigeria Civil Aviation Regulations (NCCR) for any travel agency to operate in Nigeria without registering with the Nigeria Civil Aviation Authority (NCCA). The NCCR confers the NCCA with the power to register and issue certificates to travel agencies without which no travel agency shall operate in Nigeria. The Application for the registration of travel agency is made in writing to the Director-General, Nigeria Civil Aviation Authority (NCAA), the application shall be signed by a person duly authorized by the applicant and the applicant is expected to make a non-refundable fee of ₦10,000 for processing. The Application must contain the following;
The application must have attached the following required documents needed to register a travel agency;
The requirements to become a licensed travel agent in Nigeria are;
When you have met all the above requirements your registration can start being processed.
Marketing is a process in which goods and services move from the concept to customers as it includes the product, prices, place and promotion. Marketing in the travel and tourism sector assignment will analyze the importance of strategic marketing and assess the influence of marketing on society. Travel and tourism businesses try to target consumers’ needs helping them sort all their flight, hotel, recreational and accommodation options and in other for these businesses to succeed they rely on marketing professionals to link potential customers with their services and operations. Marketing for travel and tourism operations involves designing, advertisements or promotional offers that will draw customers towards a travel business and to do this, a good marketer conduct surveys or interviews with target customers to establish their needs, what they respond to and what they look for when choosing an organization. Marketers must be able to use this information to draft successful campaigns that increase business and profits. The main reason why marketing is important for both travelling and marketing business is because it helps to promote business and makes it stand out from rivals, it attracts customers and generates brand awareness. Many modern tourism and travel marketing strategies make use of;
These platforms stated above often play a key or major role in most business.
In conclusion, factors to consider starting your travel and tourism business are;
When you start your travel and tourism business you need to take care of lots of aspects as you need to know your niche, prepare an important business plan, acquire funds, find a nice location and build customer relationship and other things including legal permission.
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