Conducting Market Research Get Started Call-for-action Tel: (+234) 802 320 0801, (+234) 807 576 5799 Email: info@mocaccountants.com Office Address: 5, Ishola Bello Close, Iyalla Off Street, Alausa, Ikeja, Lagos, Nigeria Introduction Market research is the practice of evaluating the viability of a new service or product by interviewing prospective customers directly. It allows you to communicate directly to your target…